Smart & Savvy Women is a fast-growing UK-based independent production company, working across Television and Film. Smart & Savvy Women uses the power of storytelling to bring the best of Africa’s creative talent to the rest of the world. Our stories aim to entertain, transmit African values, preserve African history, and celebrate African culture.
In July 2022, Smart & Savvy Women completed its debut production, FIT FOR A FIRST LADY, an export-driven Fashion Reality TV Show. It features five African fashion designers, on a special Africa-United Kingdom assignment. The designers are required to design and produce a one-of-a-kind ball gown for the First Lady of their country. As the First Ladies are fictionally invited to attend a Royal Diplomatic Ball in the UK, the designers must go beyond their creative abilities. They each must bring their African fashion identity together with that of the UK. In a business and export context, the designers must internationalise their products based on the four factors of the marketing mix; the four Ps: Product, Price, Place, and Promotion.
FIT FOR A FIRST LADY TV is a once-in-a-lifetime opportunity for African fashion designers. What separates African fashion designers from their peers is OPPORTUNITY. FIT FOR A FIRST LADY TV provides the long overdue opportunity for young African fashion designers to be seen across the globe. In addition, they get to test-drive their sample designs and experience the UK export & business environment, first-hand. FIT FOR A FIRST LADY TV is the ultimate marketing platform for budding African fashion entrepreneurs en route to global greatness.
We love FIT FOR A FIRST LADY TV because it goes beyond entertainment. It is educating and empowering. The Series’ challenges focus on standards & quality, sustainability, industry knowledge, entrepreneurship, and overall business acumen. Every contestant walks away with prize money and a whole new experience that elevates them as an entrepreneur.
