In July 2022, Smart & Savvy Women completed its debut production, FIT FOR A FIRST LADY, an export-driven Fashion Reality TV Show. It features five African fashion designers, on a special Africa-United Kingdom assignment. The designers are required to design and produce a one-of-a-kind ball gown for the First Lady of their country. As the First Ladies are fictionally invited to attend a Royal Diplomatic Ball in the UK, the designers must go beyond their creative abilities. They each must bring their African fashion identity together with that of the UK. In a business and export context, the designers must internationalise their products based on the four factors of the marketing mix; the four Ps: Product, Price, Place, and Promotion.
FIT FOR A FIRST LADY TV is a once-in-a-lifetime opportunity for African fashion designers. What separates African fashion designers from their peers is OPPORTUNITY. FIT FOR A FIRST LADY TV provides the long overdue opportunity for young African fashion designers to be seen across the globe. In addition, they get to test-drive their sample designs and experience the UK export & business environment, first-hand. FIT FOR A FIRST LADY TV is the ultimate marketing platform for budding African fashion entrepreneurs en route to global greatness.
We love FIT FOR A FIRST LADY TV because it goes beyond entertainment. It is educating and empowering. The Series’ challenges focus on standards & quality, sustainability, industry knowledge, entrepreneurship, and overall business acumen. Every contestant walks away with prize money and a whole new experience that elevates them as an entrepreneur.